How to Do Keyword research in 2021
What is Keyword Research? How to do keyword research? – SEO
The correct keywords are required to rank a blog post. And Keyword Research has to be done for the right keywords. That is, the best keywords have to be found. Which takes a lot of time. But it results very well. That is why a Content Creator should make keyword research necessary. But the question is, what is Keyword Research? And how is it done? Also, what tools are required for this? Let us know in detail.
If you work on YouTube, Blogging, Advertising, or Content Marketing! So you would know how important keywords are? And how important are Search Engines? Because search engines work only with the help of keywords. That is, we search for every piece of information with the help of keywords. That is why it is very important to provide the right keywords to the search engines.
Unless you use the right keywords in your articles and videos. Until then, your articles and videos will not appear in Search Results. Because only the content is shown in search results! In which the searched keyword is present. But the searched keyword can exist in thousands of articles! Then how will your article appear on the first page? So the answer is Keyword Research and Content Optimization. Let us understand Keyword Research.
What are keywords?
Actually, the word Keyword is made up of Key and Word. In which Key means Key, and Word means Word. That is, words or syllables that act like keys are called keywords. That is, the work that does the keys for the locks, keywords for the content. In other words, keywords are words or syllables that help organize digital content and make the online search easier.
Overall words or syllables are searched on Search Engines like Google, Yahoo, and Bing. They are called keywords. Like if you went to Google and searched Youtube SEO. So Youtube SEO is a keyword.
Types of Keyword
There are mainly 2 types of keywords: – Short-tail keywords and Long-tail keywords. What is the difference between these two?
1. Short-tail Keywords
Short keywords with one to three words are called short-tail keywords. Such as Backlink, Keyword Research, Youtube Video SEO, etc. The ranking of short-tail keywords is quite high. Because they are searched the most. That is why it is quite easy to rank with their help. But their competitive score is very high.
2. Long-tail Keywords
Long keywords with four or more words are called long-tail keywords. Such as online money making apps, how to create a free website, best video editing apps for youtube, etc. Long-tail keywords give information about a specific keyword in Detail. Although they are not searched much. But due to the low competitive scores, they are used a lot.
Meaningfully matching words are called LSI (Latent Semantic Indexing) keywords. That is, words that correspond meaningfully with Focus Keyword are called LSI Keywords. LSI keywords are very important for search engines. Because of these, Search Engines get detailed and accurate information about the particular topic. Do not understand? Let us understand through a medium.
Suppose you wrote a blog post on an SEO topic. And also used SEO keywords in the post’s Title, Content, Meta Description, and Image’s Alt text. But when Google scans your post! So it will also search for LSI Keywords along with Focus Keyword.
That is, it will also find words matching SEO. Such as On-Page SEO, Off-Page SEO, SERP, Search Engines, Ranking, Backlinks, etc. If your post contains these keywords, then Google will be sure that your post is about SEO.
What is Keyword Research?
Keyword research means searching for the right keywords. That is, finding the Most Relevant and High Ranking Keywords by Content. In easy language, on which topic to write what? And which keywords to use in it? This finding is called Keyword Research. Actually, the best keywords are discovered through keyword research. So that the content can be ranked easily.
However, finding keywords is not a difficult task. There are many Keyword Generator Tools for this. But when you do your Topic search through these tools. So they give you hundreds of keywords by generating. That is, you do not understand which keyword to keep, and whom to leave? Because all keywords look the same. That is why it is necessary to check the Ranking, Popularity, and Competitive Score of keywords.
Why is Keyword Research Important?
Actually, people have an interest in the topic on which you want to write a blog post or not? And what are those keywords, with the help of which you can easily rank your post? Keyword Research is very important for its information. Because keyword research shows that what is being searched on Search Engines? And which keywords have good search volume? Also which keywords have a good ranking? Which keywords have a lower competitive score?
So before writing a blog post on any topic, do Keyword Research. Because those who do not do keyword research, they often make mistakes in the selection of Topics and Keywords. That is, we choose such topics in which neither people have an interest. Nor does anyone search for them. The result of this is that it becomes difficult to rank Blog Post. Also, there is a loss of traffic, so different. That is why Keyword Research is very important.
How to do Keyword Research?
Now the question is: how to do Keyword Research? That is, what is the right way to do keyword research? And what are the tools required for this? So actually every blogger does Keyword Research according to their need, convenience, and time. But this is the right way: –
Step-1. First of all, choose the subject on which you have to write a blog post. Like, suppose you have to write a post on Google Adsense. So your topic is done – Google Adsense.
Step-2. After that make a list of important points related to your topic i.e. Sub Topics! On whom you are going to give information.
Step-3. After that make a list of Seed Keyword. That is, on the basis of keywords you want to write a blog post, prepare a list of them.
Use Keyword Research Tool
Step-4. After that open your keyword research tool. And search for your topic. As soon as you search the topic, you will get a list of hundreds of keywords. In which the search volume, ranking, CPC, and competitive score of each keyword will be seen.
Step-5. All you need to do is to sort keywords whose competitive score is low and search volume is high. That is to choose keywords with a High Ranking and Low Difficulty Score. Also, keep in mind that every keyword you choose should be related to your topic.
The same process is followed by Sub Topics and Seed Keywords. That is, they also have to search in turn. And the most Relevant and High Ranking Keywords have to be sorted. But remember, your list should contain all types of keywords. I mean Short-tail, Long-tail, and LSI Keywords.
Step-6. After that do research about your competitors. And find out which keywords they are ranking with the help of? And are their keywords in your list or not? If not, you can add.
In this way, with the help of Keyword Research, you can search for high ranking keywords and use them in your blog post. And can easily get it ranked. If your content is better than your competitors, then.
Keyword Research Tool
By the way, there are a lot of tools for Keyword Research. But here we will only talk about the tools that have the best service. Although both Free and Paid tools are present in this list. But in Free Tools, you do not get advanced features like Paid Tools. That is, very few and simple features are available. Well, let’s find out about both.
Keyword Research Tools Paid 2021
If you do not have budget problems, then you should use Paid Keyword Research Tools. Because in Paid Tools you will find very advanced features. Also, you will not need any other tool. If you talk about Paid Keyword Research Tools! So this list includes the following tools. Keyword Research Tools List: –
Keyword Research Tools Free 2021
If you do not have a budget, you can use Free Keyword Research Tools. However, you will not get as many advanced features as Paid Tools in Free Tools. But keywords will be found. If you talk to Free Keyword Research Tools! So this list includes the following tools. Keyword Research Tools List: –
Answer The Public
Google Keyword Planner
Among the free tools, Google trends and RankTracker are quite good tools. Detailed information of keywords can be obtained with the help of these. Such as Search Volume, CPC, PPC, Rank Difficulty Score, etc. There are a number of advanced features in the free version of Rank Tracker. Apart from this, Google’s Keyword Planner is also a very good tool. With its help, you can find keywords with high CPC.